{"title":"Postum","description":"\u003cp class=\"p1\"\u003ePostum, created in 1895 by C. W. Post, suspiciously resembled Kellogg’s Caramel Coffee, and was successfully marketed as a coffee substitute by blatantly lying in advertisements on the negative impacts of coffee. One 1904 advertisement reads, “Because, with most people, coffee weakens the heart, inflames the spinal cord, and arrests the digestion of food, by partially petrifying it in the stomach as alcohol would in a specimen jar.”\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePost fed on the paranoia of the time; Americans were eating diets heavy in grease and meat, and dyspepsia (or indigestion) was a common complication. By suggesting that coffee was the root of all these problems, Post effectively dismayed consumers from purchasing the caffeinated beverage; however, Post’s public barrage on coffee did not stop himself from drinking it, and, in an ironic twist, Post ended up purchasing the coffee giant Maxwell House in 1928.\u003cspan class=\"Apple-converted-space\"\u003e   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBy this time, Post had become an incredibly wealthy man, and had been a millionaire since 1902. Even still, Postum workers were treated unfairly; his packing women were paid a third of a cent for each box of Postum, and if the box was accidentally torn, the women were charged 25 cents for the accident.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eCollier’s Weekly\u003c\/i\u003e in 1905, refused to print any more Postum advertisements due to their outrageous medical claims. Post responded with an $18,000 article advertisement in which he called the author of the \u003ci\u003eCollier’s Weekly\u003c\/i\u003e article as having “curdled gray matter.” In response, \u003ci\u003eCollier’s\u003c\/i\u003e filed a libel suit against Post. Post was found guilty and fined $50,000. After the lawsuit, Postum no longer claimed to cure serious maladies, but constipation instead.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDuring the coffee rationing of World War II, Postum saw a rise in sales when American citizens sought a coffee replacement, but was discontinued in 2007. It has recently been restocked in a few stores in Utah due to popular demand.\u003c\/p\u003e","products":[{"product_id":"1912-ad-postum-cereal-corn-post-toasties-breakfast-food-crispy-bowl-man-box-eat-066577-hm1-220","title":"1912 Ad Postum Cereal Corn Post Toasties Breakfast Food Crispy Bowl Man Box HM1","description":"This is an original 1912 black and white print ad for the Postum Cereal Company, Limited, located in Battle Creek, Michigan, and Windsor, Ontario, Canada. This ad is for their delicious Post Toasties. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 99+ year old Item is rated Near Mint. Light aging throughout. No creases. No natural defects. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 8.25 inches; 15 x 21 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: food, eat, breakfast, grocery, grocer, corn, kitchenware Vintage Advertising\u003c\/p\u003e\u003cp\u003eHM1A2C12 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":7038416324,"sku":"066577_hm1_220","price":43.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/HM1_220.jpg?v=1571707410"},{"product_id":"1904-ad-postum-cereal-grape-nuts-breakfast-esquimaux-original-advertising-085419-gh3-225","title":"1904 Ad Postum Cereal Grape-Nuts Breakfast Esquimaux - ORIGINAL ADVERTISING GH3","description":"This is an original 1904 black and white print ad for the Postum Grape-Nuts from Postum Cereal Company, Ltd. located in Battle Creek, Michigan. \n\n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 107+ year old Item is rated Very Fine. Light aging in margins. No creases. No natural defects. Moderate scuffing. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 5.75 x 9.25 inches; 15 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eGH3A2C04 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":21146237444,"sku":"085419_GH3_225","price":43.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH3_225.jpg?v=1571707490"},{"product_id":"1904-ad-postum-coffee-heart-caffeine-free-beverage-hot-original-advertising-085387-gh3-193","title":"1904 Ad Postum Coffee Heart Caffeine Free Beverage Hot - ORIGINAL GH3","description":"This is an original 1904 black and white print ad for the Postum Company, maker of Postum Coffee.\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 107+ year old Item is rated Very Fine ++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, decaffeinated, drink, healthy, substitute\u003c\/p\u003e\u003cp\u003eGH3A1C04 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33030396753,"sku":"085387_GH3_193","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH3_193_f134fe0b-249c-4ef6-9be4-4445d354e189.jpg?v=1571707573"},{"product_id":"1909-ad-postum-cereal-grape-nuts-breakfast-food-child-original-advertising-085660-gh3-236","title":"1909 Ad Postum Cereal Grape-Nuts Breakfast Food Child - ORIGINAL ADVERTISING GH3","description":"This is an original 1909 black and white print ad for the Grape-Nuts food from Postum Cereal Company, Ltd. located in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 102+ year old Item is rated Very Fine. Light aging in margins. No creases. No natural defects. Some heavy surface rub. No tears. No water damage. There is bleed through showing in this ad.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 8.75 inches; 16 x 22 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eGH3A5C09 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33030700817,"sku":"085660_GH3_236","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH3_236_0476aeb1-d13f-4f62-b357-57f48f583461.jpg?v=1571707577"},{"product_id":"1911-ad-postum-cereal-co-coffee-substitute-drink-family-original-advertising-085248-gh3-086","title":"1911 Ad Postum Cereal Co Coffee Substitute Drink Family - ORIGINAL GH3","description":"This is an excellent original 1911 black and white print ad promoting Postum, a powdered roasted grain beverage from Postum Cereal Company located in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine ++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, caffeine-free beverage, breakfast drink\u003c\/p\u003e\u003cp\u003eGH3A4C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33030934993,"sku":"085248_GH3_086","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH3_086.jpg?v=1571707579"},{"product_id":"1904-vintage-ad-postum-coffee-substitute-caffeine-free-original-advertising-031221-old2a075","title":"1904 Vintage Ad Postum Coffee Substitute Caffeine Free - ORIGINAL ADVERTISING","description":"\u003cp\u003eThis is an original 1904 black and white print ad for Postum, a caffeine-free coffee substitute. \u003c\/p\u003e\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 107+ year old Item is rated Near Mint \/ Very Fine. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Grayscale\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9 inches; 15 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eA5C04 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33465293329,"sku":"031221_OLD2A075","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/OLD2A075_acea5ab1-db1e-4942-8e25-dc68c7bd28f9.jpg?v=1571707687"},{"product_id":"1928-ad-postum-grape-nuts-cereal-health-food-breakfast-original-advertising-098106-mcc4-829","title":"1928 Ad Postum Grape Nuts Cereal Health Food Breakfast - ORIGINAL MCC4","description":"This is an original 1928 color print ad for Grape Nuts cereal, a product by the Postum Company in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 83+ year old Item is rated Very Fine +++. Light aging throughout. Light wrinkling.  - left side. No natural defects. Some light surface rub. No tears. No water damage. There is some bleed through visible on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 10.25 x 13.5 inches; 26 x 34 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, Coupon\u003c\/p\u003e\u003cp\u003eMCC4A7C28 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33465484817,"sku":"098106_mcc4_829","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/MCC4_829.jpg?v=1571707716"},{"product_id":"1908-ad-ingredients-process-whole-wheat-postum-cereal-original-advertising-074545-rb1-033","title":"1908 Ad Ingredients Process Whole Wheat Postum Cereal - ORIGINAL ADVERTISING RB1","description":"This is an original 1908 black and white print ad showing the process the whole wheat goes throught to make Postum cereals.  Postum Cereal Company Limited is located in Battle Creek, Michigan.  \u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 103+ year old Item is rated Near Mint \/ Very Fine. Light wrinkling. No natural defects. Some heavy surface rub. No tears. No water damage. \n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 5.5 x 9 inches; 14 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eRB1A6C08 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33465640401,"sku":"074545_RB1_033","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/RB1_033_557b5442-5559-4715-a33a-1b9f8af74aee.jpg?v=1571707726"},{"product_id":"1929-ad-grape-nuts-cereal-postum-nutritional-analysis-original-advertising-004026-med2-006","title":"1929 Ad Grape Nuts Cereal Postum Nutritional Analysis - ORIGINAL MED2","description":"This is an original 1929 ad for Grape-Nuts from the Postum Company of Battle Creek, Michigan. The ad includes a nutritional analysis of Grape-Nuts.\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 82+ year old Item is rated Very Fine \/ Fine. No creases. Some light surface rub. No tears. There are some brownish marks along the right side--please see image.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Grayscale\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine \/ Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 8 x 11.5 inches; 20 x 29 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eMED2C29 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33465968273,"sku":"004026_med2_006","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/MED2_006_74d2cb22-a787-4ca7-84f8-d7d708472664.jpg?v=1571707750"},{"product_id":"1927-ad-canadian-postum-co-post-toasties-corn-flakes-original-advertising-099303-lhj7-095","title":"1927 Ad Canadian Postum Co. Post Toasties Corn Flakes - ORIGINAL LHJ7","description":"This is an original 1927 color print ad for Post Toasties Corn Flakes from Canadian Postum Company, Ltd. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 84+ year old Item is rated Very Fine ++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. Please note that there is bleed through showing in this ad.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 10.25 x 13.25 inches; 26 x 34 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, cereal, food products\u003c\/p\u003e\u003cp\u003eLHJ7A6C27 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33466531729,"sku":"099303_LHJ7_095","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/LHJ7_095_af71be2f-16ad-4e6f-8b92-f20cbd7ef920.jpg?v=1571707784"},{"product_id":"1927-ad-postum-cereal-grape-nut-breakfast-marion-powers-original-advertising-099302-lhj7-094","title":"1927 Ad Postum Cereal Grape-Nut Breakfast Marion Powers - ORIGINAL LHJ7","description":"This is an original 1927 color print ad for the Postum Grape-Nuts from Postum Cereal Company, Ltd. located in Battle Creek, Michigan. \n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 84+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 10 x 13 inches; 25 x 33 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis piece was illustrated by Powers, marion. Artist signature in print - bottom right of image.\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eLHJ7A6C27 zz4645\u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33467141713,"sku":"099302_LHJ7_094","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/LHJ7_094.jpg?v=1571707815"},{"product_id":"1927-ad-posts-bran-flakes-cereal-postum-frank-bensing-family-wheat-099289-lhj7-033","title":"1927 Ad Post's Bran Flakes Cereal Postum Frank Bensing Family Wheat LHJ7","description":"This is an original 1927 color print ad for Post's Bran Flakes cereal, a product by the Postum Company in Battle Creek, Michigan, This ad features artwork by Frank Bensing. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 84+ year old Item is rated Very Fine ++. Light aging throughout. Light creasing. No natural defects. No tears. No water damage. There is some moderate bleed through visible on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 10 x 13.25 inches; 25 x 34 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eThis piece was illustrated by Bensing, Frank. Artist signature in print - embedded in image.\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, Family Breakfast\u003c\/p\u003e\u003cp\u003eLHJ7A9C27 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33467510161,"sku":"099289_lhj7_033","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/LHJ7_033.jpg?v=1571707859"},{"product_id":"1911-original-ad-post-toasties-cereal-postum-pantry-original-advertising-006042-old3-245","title":"1911 Original Ad Post Toasties Cereal Postum Pantry - ORIGINAL ADVERTISING OLD3","description":"This is an original 1911 black and white print ad for Post Toasties Cereal from the Postum Cereal Company, Battle Creek, Michigan.\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine +++. No creases. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Grayscale\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 8.5 inches; 15 x 22 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eOLD3C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33470875473,"sku":"006042_Old3_245","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/OLD3_245_83adf97a-8146-4cd0-a501-e39e3591ff87.jpg?v=1571708094"},{"product_id":"1914-vintage-ad-postum-gambler-cards-chips-gambling-original-advertising-029875-old7-084","title":"1914 Vintage Ad Postum Gambler Cards Chips Gambling - ORIGINAL ADVERTISING OLD7","description":"\u003ci\u003e\u003cb\u003e\"The Man Who Gambles with money is playing far safer than the man who gambles with health.\"\u003c\/b\u003e\u003c\/i\u003e\n\n\u003cp\u003eThis is an original 1914 black and white print ad for Postum with a nice illustration of a gambler.\u003c\/p\u003e \u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 97+ year old Item is rated Near Mint \/ Very Fine. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Grayscale\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 8.25 inches; 15 x 21 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eOLD7A12C14 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33472026833,"sku":"029875_OLD7_084","price":43.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/OLD7_084_a4c91c19-8a55-4ead-8dde-7e3e903d7348.jpg?v=1571708151"},{"product_id":"1930-ad-postum-grape-nut-cereal-diver-art-edward-klauck-original-advertising-098439-mcc4-732","title":"1930 Ad Postum Grape Nut Cereal Diver Art Edward Klauck - ORIGINAL MCC4","description":"This is an original 1930 color print ad for the General Foods Corporation and the Postum Company of Battle Creek, Michigan. This ad features their Grape-Nuts breakfast cereal. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 81+ year old Item is rated Very Fine +++. Light aging in margins. Light creasing. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 10.25 x 13.25 inches; 26 x 34 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis piece was illustrated by Klauck, Edward. Artist signature in print - top left of image.\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, swim, swimsuit, diving, diver, lady, woman, beach, water, sand, food, grain, health, eat, eating\u003c\/p\u003e\u003cp\u003eMCC4A6C30 zz4639\u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33472967953,"sku":"098439_MCC4_732","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/MCC4_732_1dcc7fa0-cdfe-4b69-a25c-b4416c2a3ba7.jpg?v=1571708179"},{"product_id":"1905-ad-postum-cereal-caffeine-free-coffee-beverage-escape-prisoner-searchlight-075312-arg1-044","title":"1905 Ad Postum Cereal Caffeine Free Coffee Beverage Escape Prisoner ARG1","description":"This is an original 1905 black and white print ad promoting the Postum caffeine-free beverage, a powdered roasted grain coffee substitute from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e located in Battle Creek, Michigan.  \n\n\n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 106+ year old Item is rated Very Fine +. Moderate aging in margins. No creases. No natural defects. No tears. No water damage. There is bleed through in this image.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9 inches; 15 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image: drink, prisoners, flashlight, jail, Vintage Advertising\u003c\/p\u003e\u003cp\u003eARG1A3C05 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33482055761,"sku":"075312_ARG1_044","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/ARG1_044_da68a50e-13f1-409b-855a-b81edb01487d.jpg?v=1571708229"},{"product_id":"1911-ad-postum-battle-creek-michigan-drink-beverage-original-advertising-086025-gh3-449","title":"1911 Ad Postum Battle Creek Michigan Drink Beverage - ORIGINAL ADVERTISING GH3","description":"This is an original 1911 black and white print ad for Iced Postum from the Postum Cereal Company of Battle Creek, Michigan. The ad writes, \"Boil Postum in usual way til dark and rich, add cracked ice, sugar and lemon-- fine!\"\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.5 x 9.5 inches; 17 x 24 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, Summer, Refreshment, Grain, Coffee Substitute, C. W. Post\u003c\/p\u003e\u003cp\u003eGH3A8C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33487228369,"sku":"086025_GH3_449","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH3_449_40535074-bd40-417c-b82f-c7478bf1c0eb.jpg?v=1571708338"},{"product_id":"1918-ad-harm-free-caffeine-free-postum-mother-child-original-advertising-075094-rcm1-038","title":"1918 Ad Harm Free Caffeine Free Postum Mother \u0026 Child - ORIGINAL RCM1","description":"This is an original 1918 black and white print ad for Postum, the coffee and caffeine alternative. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 93+ year old Item is rated Very Fine ++. Light fading throughout piece. Light creasing. No natural defects. Light scuff - bottom margin. No tears. Moderate water stain - left margin. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 7 x 10 inches; 18 x 25 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: WWI. World War I Vintage Advertising\u003c\/p\u003e\u003cp\u003eRCM1A2C18 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33489058257,"sku":"075094_RCM1_038","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/RCM1_038_3f48c465-550e-438b-973b-6c809b9c89ee.jpg?v=1571708365"},{"product_id":"1908-ad-postum-cereal-co-grape-nuts-scottish-highlands-original-advertising-073598-em2-286","title":"1908 Ad Postum Cereal Co. Grape Nuts Scottish Highlands - ORIGINAL EM2","description":"This is an original 1908 black and white print ad for the Grape-Nuts from Postum Cereal Company, Limited located in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 103+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. Some light surface rub. No tears. No water damage. There is light bleed through in this image.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9 inches; 15 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: food products, preserved food Vintage Advertising\u003c\/p\u003e\u003cp\u003eEM2A1C08 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33489665041,"sku":"073598_EM2_286","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/EM2_286_bafc067e-8505-453c-8cb0-2ec9f5cb1b37.jpg?v=1571708370"},{"product_id":"1907-ad-winning-athlete-grape-nut-postum-cereal-company-original-advertising-072413-tsm1-157","title":"1907 Ad Winning Athlete Grape-Nut Postum Cereal Company - ORIGINAL TSM1","description":"This is an original 1907 black and white print ad for Grape-Nuts by the Postum Cereal Company, Ltd. located in Battle Creek, Michigan.  Postum is now called Post Foods, LLC.\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 104+ year old Item is rated Very Fine ++. Light fading throughout piece. Light wrinkling. No natural defects. Some light surface rub. No tears. No water damage. This ad has some areas of visible bleed through.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eTSM1A3C07 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33492982161,"sku":"072413_TSM1_157","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TSM1_157_b2539230-01a9-4ff8-90f6-87e89291eacc.jpg?v=1571708420"},{"product_id":"1911-ad-mother-girl-post-toasties-postum-cereal-company-original-advertising-069797-tom1-466","title":"1911 Ad Mother Girl Post Toasties Postum Cereal Company - ORIGINAL TOM1","description":"This is an original 1911 black and white print ad for Post Toasties by the Postum Cereal Company, Limited, located in Battle Creek, Michigan.  The Canadian Postum Cereal Company, Limited, is located in Windsor, Ontario, Canada.  \u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Near Mint \/ Very Fine. Light aging throughout. No creases. No natural defects. Light surface rub - right side. No tears. There is some bleed through visible on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 5.5 x 8.25 inches; 14 x 21 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: breakfast food  Vintage Advertising\u003c\/p\u003e\u003cp\u003eTOM1A6B24C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33495615249,"sku":"069797_tom1_466","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TOM1_466_a925a57a-2564-421e-a465-3587c8d49e36.jpg?v=1571708471"},{"product_id":"1909-ad-postum-cereal-co-caffeine-free-beverage-mix-original-advertising-068011-tw1-282","title":"1909 Ad Postum Cereal Co Caffeine-Free Beverage Mix - ORIGINAL ADVERTISING TW1","description":"This is an original 1909 black and white print ad for the Postum, a caffeine-free beverage from Postum Cereal Company, Ltd. located in Battle Creek, Michigan. \n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 102+ year old Item is rated Near Mint \/ Very Fine+. Light aging throughout. No creases. No natural defects. Some light surface rub. No tears. No water damage. There is some bleed through visible on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine+\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 5.5 x 8 inches; 14 x 20 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: roasted grain beverage, hot drink Vintage Advertising\u003c\/p\u003e\u003cp\u003eTW1A8C09 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33497389777,"sku":"068011_tw1_282","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TW1_282_c9c27fba-4788-423e-92aa-c58faf728bb7.jpg?v=1571708499"},{"product_id":"1910-ad-grape-nuts-golfer-postum-cereal-company-ltd-original-advertising-063354-gh2-007","title":"1910 Ad Grape Nuts Golfer Postum Cereal Company Ltd - ORIGINAL ADVERTISING GH2","description":"This is an original 1910 black and white print ad for Grape-Nuts by the Postum Cereal Company Ltd. located in Battle Creek, Michigan.  \u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 101+ year old Item is rated Very Fine +++. Light aging throughout. Light creasing. No natural defects. Some light surface rub. No tears. No water damage. There is some light bleed through on this ad.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: teeing off, golf, predigested, Post cereal, health benefits Vintage Advertising\u003c\/p\u003e\u003cp\u003eGH2A9C10 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33497825425,"sku":"063354_gh2_007","price":45.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH2_007.jpg?v=1571708512"},{"product_id":"1919-ad-coffee-prices-soar-instant-postum-cereal-unchanged-marketing-techniques-106041-rcm1-114","title":"1919 Ad Coffee Prices Soar Instant Postum Cereal Unchanged Marketing RCM1","description":"This is an original 1919 black and white print ad for Instant Postum and Postum Cereal, prices remain unchanged.  \u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 92+ year old Item is rated Near Mint \/ Very Fine+. No creases. No natural defects. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine+\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 7.5 x 10.5 inches; 19 x 27 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eRCM1A11C19 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33503324689,"sku":"106041_RCM1_114","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/RCM1_114_7adabf07-dcc3-4c2f-bc40-85f49277e138.jpg?v=1571708652"},{"product_id":"1903-ad-postum-cereal-grape-nuts-health-food-spider-web-tired-business-man-mich-075269-arg1-028","title":"1903 Ad Postum Cereal Grape Nuts Health Food Spider Web Tired Business Man ARG1","description":"This is an original 1903 black and white print ad promoting the Grape-Nuts from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e located in Battle Creek, Michigan.  \n\n\n\n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 108+ year old Item is rated Very Fine. Light aging in margins. No creases. No natural defects. Moderate scuff - left margin. No tears. No water damage. There is bleed through in this image.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 5.75 x 9.25 inches; 15 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eARG1A6C03 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33503814097,"sku":"075269_ARG1_028","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/ARG1_028_95956f1e-3bef-4ee7-8fc7-b32d85ded309.jpg?v=1571708657"},{"product_id":"1912-ad-postum-cereal-grape-nuts-food-vintage-children-original-advertising-063710-gh2-073","title":"1912 Ad Postum Cereal Grape-Nuts Food Vintage Children - ORIGINAL GH2","description":"This is an original 1912 black and white print ad promoting the Grape-Nuts cereal from Postum Cereal Company, Limited located in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 99+ year old Item is rated Very Fine +++. Light aging in margins. Light wrinkling. No natural defects. Some light surface rub. No tears. No water damage. There is bleed through visible on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eGH2A3C12 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33503861649,"sku":"063710_gh2_073","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH2_073_ee2b03be-ebae-4ddf-ae7e-c8daed59e912.jpg?v=1571708658"},{"product_id":"1915-ad-postum-drink-coffee-alternative-premature-aging-caffeine-free-beverages-100457-pm3-052","title":"1915 Ad Postum Drink Coffee Alternative Premature Aging Caffeine Free PM3","description":"This is an original 1915 black and white print ad for Postum, the coffee and tea decaffeinated alternative. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 96+ year old Item is rated Near Mint \/ Very Fine+. Light aging throughout. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine+\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 8.25 inches; 15 x 21 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, Burning the Candle at Both Ends\u003c\/p\u003e\u003cp\u003ePM3A2C15 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33506187089,"sku":"100457_pm3_052","price":43.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/PM3_052_f72a53d0-0059-4ab7-9daf-62b796a880f7.jpg?v=1571708694"},{"product_id":"1910-ad-postum-cereal-battle-creek-michigan-caffeine-free-drink-boating-canoe-077144-tom3-262","title":"1910 Ad Postum Cereal Battle Creek Michigan Caffeine-Free Drink Boating TOM3","description":"This is an original 1910 black and white print ad promoting the Postum caffeine-free beverage, a powdered roasted grain coffee substitute from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e located in Battle Creek, Michigan. \n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 101+ year old Item is rated Near Mint \/ Very Fine. Light aging throughout. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: beverage Vintage Advertising\u003c\/p\u003e\u003cp\u003eTOM3A6B4C10 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33506882961,"sku":"077144_tom3_262","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TOM3_262_cbebebbc-5594-4179-90b1-44ca4254f8a5.jpg?v=1571708699"},{"product_id":"1910-ad-postum-cereal-coffee-substitute-drink-housewife-breakfast-health-wheat-063677-hm1-119","title":"1910 Ad Postum Cereal Coffee Substitute Drink Housewife Breakfast Health HM1","description":"This is an original 1910 black and white print ad for the Postum Cereal Company, Ltd., of Battle Creek, Michigan, featuring their Postum boiled coffee substitute. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 101+ year old Item is rated Very Fine +. Light aging throughout. No creases. No natural defects. Some light surface rub. No tears. No water damage. There is a small brown blemish in the bottom half of this image.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.5 x 9.5 inches; 17 x 24 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: potash, cup, drink, beverage, sip, kitchen, breakfast, housewife, health, healthy Vintage Advertising\u003c\/p\u003e\u003cp\u003eHM1A4C10 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33509219217,"sku":"063677_HM1_119","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/HM1_119_3d6ca706-4117-4527-8252-8ccdc4656d89.jpg?v=1571708744"},{"product_id":"1911-ad-postum-cereal-grape-nuts-grandfather-child-original-advertising-095196-pm2-461","title":"1911 Ad Postum Cereal Grape-Nuts Grandfather \u0026 Child - ORIGINAL ADVERTISING PM2","description":"This is an ultra rare original 1911 color print ad for the Postum Grape-Nuts from Postum Cereal Company, Ltd. located in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine +. Light aging in margins. No creases. No natural defects. Moderate scuffing. No tears. No water damage. Please note that there is black smudging showing in this ad.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, food products\u003c\/p\u003e\u003cp\u003ePM2A4C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33515251409,"sku":"095196_PM2_461","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/PM2_461_612ccec5-e543-4555-b477-a44d24a07bcd.jpg?v=1571708844"},{"product_id":"1909-ad-postum-cereal-breakfast-post-toasties-battle-creek-michigan-taste-linger-105457-em2-807","title":"1909 Ad Postum Cereal Breakfast Post Toasties Battle Creek Michigan Taste EM2","description":"This is an original 1909 black and white print ad for Post Toasties, a product by the Postum Cereal Company in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 102+ year old Item is rated Very Fine ++. Light aging throughout. Light creasing. No natural defects. Light scuffing. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9.5 inches; 15 x 24 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eEM2A9C09 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33519481425,"sku":"105457_EM2_807","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/EM2_807.jpg?v=1571708899"},{"product_id":"1926-ad-grape-nuts-cereal-breakfast-postum-crying-child-original-advertising-096644-mcc4-246","title":"1926 Ad Grape Nuts Cereal Breakfast Postum Crying Child - ORIGINAL MCC4","description":"This is an original 1926 color print ad for Grape-Nuts Cereal, a product by the Postum Cereal Company in Battle Crpeek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 85+ year old Item is rated Near Mint \/ Very Fine. Light aging throughout. Light creasing. No natural defects. Some light surface rub. No tears. No water damage. There is some light bleed through on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 10 x 12.75 inches; 25 x 32 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eMCC4A5C26 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33528146065,"sku":"096644_mcc4_246","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/MCC4_246_b7969db3-c6cf-4de0-babe-ea7048cf7a90.jpg?v=1571708970"},{"product_id":"1902-ad-postum-cereal-grape-nuts-breakfast-health-food-picnic-basket-children-075275-arg1-030","title":"1902 Ad Postum Cereal Grape Nuts Breakfast Health Food Picnic Basket ARG1","description":"This is an original 1902 black and white print ad promoting the Grape-Nuts from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e located in Battle Creek, Michigan.  \n\n\n\n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 109+ year old Item is rated Very Fine +. Light aging in margins. No creases. No natural defects. No tears. No water damage. There is bleed through in this image.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 5.75 x 8.25 inches; 15 x 21 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eARG1A8C02 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33530561425,"sku":"075275_ARG1_030","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/ARG1_030_aa827fe4-d4de-460e-8361-6ebb7fa39336.jpg?v=1571709019"},{"product_id":"1908-ad-postum-breakfast-cereal-grape-nuts-scottish-bike-cyclist-loch-lomond-075191-arg1-001","title":"1908 Ad Postum Breakfast Cereal Grape Nuts Scottish Bike Cyclist Loch ARG1","description":"This is an original 1908 black and white print ad promoting the Grape-Nuts from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e located in Battle Creek, Michigan.  \n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 103+ year old Item is rated Very Fine +. Light aging in margins. Light wrinkling. No natural defects. No tears. Light water stain - right side. There is light bleed through in this image.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9.5 inches; 15 x 24 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image: food Vintage Advertising, Luss, Glasglow\u003c\/p\u003e\u003cp\u003eARG1A1C08 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33535415121,"sku":"075191_ARG1_001","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/ARG1_001_83ac4e36-dab9-4816-89f1-a6940e3deb6b.jpg?v=1571709106"},{"product_id":"1933-vintage-ad-postum-health-beverage-general-foods-original-advertising-035825-pts1-048","title":"1933 Vintage Ad Postum Health Beverage General Foods - ORIGINAL ADVERTISING PTS1","description":"This is an original 1933 black and white print ad for Postum-- a healthy beverage alternative to coffee from General Foods of Battle Creek, MI.\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 78+ year old Item is rated Near Mint \/ Very Fine. No aging. No creases. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Grayscale\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 8 x 11.5 inches; 20 x 29 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003ePTS1A3C33 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33537021073,"sku":"035825_PTS1_048","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/PTS1_048_ad3d6e4e-86a8-4ada-9466-35cba606877c.jpg?v=1571709162"},{"product_id":"1923-ad-postum-grape-nuts-nutritious-breakfast-cereal-grocer-flapper-fashion-124861-ngm1-262","title":"1923 Ad Postum Grape Nuts Nutritious Breakfast Cereal Grocer Flapper NGM1","description":"This is an original 1923 black and white print ad for Grape Nuts, a product by the Postum Cereal Company, Inc. of Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 88+ year old Item is rated Near Mint \/ Very Fine+. Light aging throughout. No natural defects. Some light surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine+\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.5 x 9.75 inches; 17 x 25 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis piece was illustrated by Mueller, Carl. Artist signature in print - bottom right of image.\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eNGM1A5C23 zz6129\u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33537545105,"sku":"124861_NGM1_262","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/NGM1_262.jpg?v=1571709175"},{"product_id":"1922-ad-post-toasties-corn-flakes-breakfast-postum-cereal-co-children-breakfast-125542-ngm1-849","title":"1922 Ad Post Toasties Corn Flakes Breakfast Postum Cereal Co Children NGM1","description":"This is an original 1922 black and white print ad for Post Toasties Corn Flakes from Postum Cereal Company, Incorporated located in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 89+ year old Item is rated Near Mint \/ Very Fine. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.5 x 9.75 inches; 17 x 25 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, food products \u003c\/p\u003e\u003cp\u003eNGM1A9C22 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33538629329,"sku":"125542_NGM1_849","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/NGM1_849.jpg?v=1571709200"},{"product_id":"1911-ad-postum-cereal-co-caffeine-free-drink-fireplace-original-advertising-077495-tw3-066","title":"1911 Ad Postum Cereal Co Caffeine-Free Drink Fireplace - ORIGINAL TW3","description":"This is an original 1911 black and white print ad promoting the Postum caffeine-free beverage, a powdered roasted grain coffee substitute from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e located in Battle Creek, Michigan. \n\n\n\n\n \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine ++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.5 inches; 16 x 24 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: hot beverage Vintage Advertising\u003c\/p\u003e\u003cp\u003eTW3A2C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33539039313,"sku":"077495_TW3_066","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TW3_066_f665758a-255b-4073-ae49-c1f32e8fa174.jpg?v=1571709208"},{"product_id":"1911-ad-postum-cereal-grape-nuts-old-man-dining-table-breakfast-food-eat-grain-066541-hm1-198","title":"1911 Ad Postum Cereal Grape Nuts Old Man Dining Table Breakfast Food Eat HM1","description":"This is an original 1911 black and white print ad for the Postum Cereal Company, located in Battle Creek, Michigan, whose sister company is the Canadian Postum Cereal Company, Ltd., located in Windsor, Ontario, Canada. Postum is also the well-known Post Company. This ad features their Grape-Nuts food. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine \/ Fine+. Light aging throughout. No creases. No natural defects. Some light surface rub. No tears. No water damage. There is some bleed through visible on this ad.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine \/ Fine+\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 8.25 inches; 15 x 21 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: breakfast, eat, meal, nutrition, health, potash, grain, Grape Nuts, man, gentleman, table, dining, dinnertime  Vintage Advertising\u003c\/p\u003e\u003cp\u003eHM1A11C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33539337553,"sku":"066541_hm1_198","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/HM1_198_f12d4fc7-d841-439a-b650-9b1c0d4193ed.jpg?v=1571709218"},{"product_id":"1911-ad-canadian-postum-cereal-caffeine-free-beverage-original-advertising-063409-gh2-035","title":"1911 Ad Canadian Postum Cereal Caffeine-Free Beverage - ORIGINAL ADVERTISING GH2","description":"This is an original 1911 black and white print ad promoting Postum, a caffeine-free beverage from Canadian Postum Cereal Company, Ltd. located in Windsor, Ontario, Canada. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. Some moderate surface rub. No tears. No water damage. Some light bleed through is visible on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: roasted grained drink Vintage Advertising\u003c\/p\u003e\u003cp\u003eGH2A6C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33539360657,"sku":"063409_gh2_035","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH2_035_50923d99-1f21-46d0-a2d7-bfc8e61c91b7.jpg?v=1571709232"},{"product_id":"1910-ad-postum-cereal-grape-nut-magnifying-glass-couple-cb-breakfast-michigan-063762-hm1-143","title":"1910 Ad Postum Cereal Grape-Nut Magnifying Glass Couple CB Breakfast HM1","description":"This is an original 1910 black and white print ad for the Postum Cereal Company, Ltd., located in Battle Creek, Michigan. This ad features their Grape-Nuts food product. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 101+ year old Item is rated Very Fine \/ Fine+. Light aging throughout. No creases. No natural defects. Some moderate surface rub. No tears. No water damage. There is some light bleed through on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine \/ Fine+\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: cereal, health, healthy, breakfast, eat, eating, magnifying glass, wife, husband, dining room, Grape-Sugar, There's A Reason Vintage Advertising\u003c\/p\u003e\u003cp\u003eHM1A3C10 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33541433297,"sku":"063762_hm1_143","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/HM1_143_93c84c0e-e0a3-4cd0-bf73-69c3090f61cc.jpg?v=1571709313"},{"product_id":"1909-ad-postum-cereal-co-grape-nuts-businessman-original-advertising-072640-em2-215","title":"1909 Ad Postum Cereal Co. Grape-Nuts Businessman - ORIGINAL ADVERTISING EM2","description":"This is an original 1909 black and white print ad for Grape-Nuts from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e, Ltd., located in Battle Creek, Michigan.  \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 102+ year old Item is rated Very Fine ++. Light aging throughout. No creases. No natural defects. Light surface rub - right side. No tears. No water damage. There is some bleed through visibe on this ad.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: office, food, fruit Vintage Advertising\u003c\/p\u003e\u003cp\u003eEM2A11C09 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33543321553,"sku":"072640_em2_215","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/EM2_215_939c86e6-600c-44c5-8801-3de7ed7bee6d.jpg?v=1571709371"},{"product_id":"1906-ad-postum-cereal-grape-nuts-breakfast-food-products-battle-creek-michigan-104245-em2-523","title":"1906 Ad Postum Cereal Grape-Nuts Breakfast Food Products Battle Creek EM2","description":"This is an original 1906 black and white print ad for the Postum Grape-Nuts from Postum Cereal Company, Ltd. located in Battle Creek, Michigan. \n\n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 105+ year old Item is rated Very Fine +++. Moderate aging throughout. Light wrinkling. No natural defects. Some moderate surface rub. No tears. No water damage. Please note that there is rub and bleed-through from the print on the reverse. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 5.5 x 8.25 inches; 14 x 21 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eEM2A1C06 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33545673169,"sku":"104245_EM2_523","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/EM2_523.jpg?v=1571709460"},{"product_id":"1911-ad-post-toasties-postum-cereal-cream-housewife-original-advertising-086026-gh3-450","title":"1911 Ad Post Toasties Postum Cereal Cream Housewife - ORIGINAL ADVERTISING GH3","description":"This is an original 1911 black and white print ad for Toasties from the Postum Cereal Company. The ad writes, \"Hot summer days bring enough necessary housework without the fuss and heat of cooking.\"\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9 inches; 15 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, Grocer, Grocery, Woman, Lady, Battle Creek, Michigan, Windsor, Ontario, Canada\u003c\/p\u003e\u003cp\u003eGH3A8C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33547431825,"sku":"086026_GH3_450","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH3_450_064e68d7-6e4b-4472-b964-fd0c853bcdf4.jpg?v=1571709520"},{"product_id":"1908-ad-college-boy-clear-brain-postum-cereal-company-original-advertising-071676-tsm1-014","title":"1908 Ad College Boy Clear Brain Postum Cereal Company - ORIGINAL TSM1","description":"This is an original 1908 black and white print ad for Postum Cereal by the Postum Cereal Company, Ltd. located in Battle Creek, Michigan.  Postum was founded by C. W. Post it began in 1895, it is now referred to has Post Foods, LLC.  \u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 103+ year old Item is rated Very Fine +++. Light aging throughout. No creases. No natural defects. Some light surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.5 x 9.5 inches; 17 x 24 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eTSM1A6C08 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33548277649,"sku":"071676_TSM1_014","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TSM1_014_4799023f-280e-4882-aabe-e5ab997849eb.jpg?v=1571709572"},{"product_id":"1908-ad-postum-cereal-grape-nut-pudding-dessert-child-original-advertising-077513-tw3-082","title":"1908 Ad Postum Cereal Grape-Nut Pudding Dessert Child - ORIGINAL ADVERTISING TW3","description":"This is an original 1908 black and white print ad promoting the Grape-Nuts from \u003cb\u003ePostum Cereal Company\u003c\/b\u003e located in Battle Creek, Michigan. \n\n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 103+ year old Item is rated Very Fine ++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9.5 inches; 15 x 24 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eTW3A11C08 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33549605265,"sku":"077513_TW3_082","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TW3_082_2c5016eb-08a7-41b7-bdf7-3fe43f192c0c.jpg?v=1571709646"},{"product_id":"1910-ad-postum-cereal-coffee-substitute-light-house-original-advertising-077462-tw3-058","title":"1910 Ad Postum Cereal Coffee Substitute Light House - ORIGINAL ADVERTISING TW3","description":"This is an original 1910 black and white print ad for Postum, a coffee alternative from the Postum Cereal Company in Battle Creek, Michigan. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 101+ year old Item is rated Near Mint \/ Very Fine. Light aging throughout. No natural defects. Some light surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6 x 9.25 inches; 15 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eTW3A2C10 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33550286673,"sku":"077462_tw3_058","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TW3_058_37c69373-fd58-4ef1-a559-33284b084496.jpg?v=1571709713"},{"product_id":"1910-ad-postum-cereal-grape-nuts-breakfast-cereal-original-advertising-063749-gh2-109","title":"1910 Ad Postum Cereal Grape-Nuts Breakfast Cereal - ORIGINAL ADVERTISING GH2","description":"This is an original 1910 black and white print ad promoting the Grape-Nuts cereal from Postum Cereal Company, Limited located in Battle Creek, Michigan.  \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 101+ year old Item is rated Near Mint. Light aging throughout. Small crease - top right corner. No natural defects. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003eGH2A7C10 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33552187857,"sku":"063749_gh2_109","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH2_109_c956f77a-fcbf-4c7a-8f8c-d3337af367cc.jpg?v=1571709839"},{"product_id":"1911-ad-postum-coffee-substitute-battle-creek-maid-mary-original-advertising-095134-pm2-176","title":"1911 Ad Postum Coffee Substitute Battle Creek Maid Mary - ORIGINAL PM2","description":"This is an original 1911 color print ad for Postum, a coffee alternative. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 100+ year old Item is rated Very Fine ++. Moderate aging throughout. Light creasing. No natural defects. Some light surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine ++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9.25 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePostum\/Post\/General Foods\/Kraft Foods.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Postum Cereal Company was first established in Battle Creek, Michigan in 1895, under Charles William Post. C. W. PostÕs first creation was Postum, a caffeine-free coffee alternative, inspired by PostÕs former teacher Dr. John Harvey Kellogg, a coffee assailant. The healthful product was made of wheat, molasses, maltodextrin from corn and wheat bran. The coffee substitute excelled greatly during World War II when coffee came under heavy wartime rationing. In fact, the product ended up being so successful throughout the course of time that production of Postum didnÕt actually cease until 2007.\u003c\/p\u003e\n\n\u003cp\u003eTwo years after PostumÕs appearance on market shelves, the company began manufacturing its Grape-Nuts cereal, named such after its grape-like aroma produced during manufacturing, as well as the nutty crunch flavor it produced after it was finalized. \u003c\/p\u003e\n\n\u003cp\u003eIn 1908, the Postum Cereal Company began producing ElijahÕs Manna (later renamed Post Toasties), which was meant to be an imitation of KelloggÕs Corn Flakes. \u003c\/p\u003e\n\n\u003cp\u003eBetween 1925 and 1929, the Postum Cereal Company had acquired more than a dozen companies and had expanded its product line to include over 60 different products. Some companies that were acquired were \u003ci\u003eJell-O\u003c\/i\u003e, \u003ci\u003eBakerÕs Chocolate\u003c\/i\u003e and \u003ci\u003eMaxwell House\u003c\/i\u003e coffee. After its many acquisitions the company changed its name to General Foods Corporation in 1929. \u003c\/p\u003e\n\n\u003cp\u003eBetween the late 1920s and the 1930s, the company made great headway in the radio scene and sponsored a variety of shows, including a particularly popular comedic variety show that starred Jack Benny. By 1937, the company ranked second (behind Procter \u0026amp; Gamble) in radio advertising in the United States.\u003c\/p\u003e \n\n\u003cp\u003eGeneral Foods Corporation also remained prominent among T. V. advertisers. The company sponsored such shows the \u003ci\u003eWonderful World of Disney\u003c\/i\u003e, as well as a series of comedy shows that starred Bill Cosby, Carol Burnett and Bob Newhart. By 1972, General Foods Corporation was ranked sixth among television advertisers. \u003c\/p\u003e\n\n\u003cp\u003eIn 1985, Phillip Morris purchased General Foods. Then, four years later, Morris merged General Foods with Kraft Foods, forming the Kraft General Foods division. In 1995, Morris shortened the company name to simply Kraft Foods. \u003c\/p\u003e \n\n\u003cp\u003e\u003ci\u003eInteresting Facts:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eEarly on The Postum Cereal Company utilized innovative (for the time) marketing techniques, including free samples, product demonstrations, factory tours, recipe booklets, coupons and, of course, extensive advertising.\u003c\/p\u003e\n \n\u003cp\u003eSince 1945, Postum was a code name used by the  U. S. for polonium-210, which was a key component used in nuclear weapon initiators.\u003c\/p\u003e\n \n\u003cp\u003eIn the 1980s, a court case was filed by the Committee on ChildrenÕs Television against General Foods and its ad agency. The Committee claimed that its presweetened cereals and commercials encouraged lasting poor nutrition habits, as well as tooth decay among millions of children. The suit was later dropped.\u003c\/p\u003e\n\n\u003cp\u003ePostum was popular among The Church of Jesus Christ of Latter-day Saints, as well as the Mormon Culture. It is thought that Postum was especially popular among the Mormons because of the company's original kosher stimulant-free coffee alternative. \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising\u003c\/p\u003e\u003cp\u003ePM2A10C11 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33552198097,"sku":"095134_pm2_176","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/PM2_176_79b6cd4b-994f-4162-8685-1028ee27846f.jpg?v=1571709840"},{"product_id":"1912-ad-postum-cereal-post-toasties-corn-breakfast-original-advertising-063713-gh2-075","title":"1912 Ad Postum Cereal Post Toasties Corn Breakfast - ORIGINAL ADVERTISING GH2","description":"This is an original 1912 black and white print ad promoting Post Toasties Cereal from Postum Cereal Company, Limited located in Battle Creek, Michigan.  \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 99+ year old Item is rated Near Mint \/ Very Fine+. Light aging in margins. No creases. No natural defects. Some light surface rub. No tears. No water damage. There is bleed through visible on this ad. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine+\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 6.25 x 9 inches; 16 x 23 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeywords specific to this image: vintage dress, ribbons Vintage Advertising\u003c\/p\u003e\u003cp\u003eGH2A3C12 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33552502097,"sku":"063713_gh2_075","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/GH2_075_af1c3824-6388-4825-b0db-385b0ec2e195.jpg?v=1571709893"}],"url":"https:\/\/www.periodpaper.com\/collections\/postum.oembed?page=7","provider":"Period Paper Historic Art LLC","version":"1.0","type":"link"}