{"product_id":"1892-ad-hires-root-beer-family-temperance-drink-pricing-original-advertising-080904-lhj4-470","title":"1892 Ad Hires Root Beer Family Temperance Drink Pricing - ORIGINAL LHJ4","description":"This is an original 1892 black and white print ad for Hires' Root Beer. \u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 119+ year old Item is rated Very Fine +++. Light aging throughout. Light creasing. No natural defects. No surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 2.5 x 3.25 inches; 6 x 8 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHires .  \u003c\/b\u003ePhiladelphia Pharmacist Charles Elmer Hires founded this particular brand of root beer in 1876. He began selling his concoction in 25-cent packets that would yield five gallons of root beer per packet. Hires claimed there were sixteen wild berries and roots in his recipe that would purify the blood and make rosy cheeks. \u003c\/p\u003e\n\n\u003cp\u003eAround 1884, Hires had invented a special soda fountain dispenser called the Hires Automatic Munimaker, as well as a liquid extract and syrup for soda fountains. In 1890, Hires began selling his root beer in bottles. \u003c\/p\u003e\n\n\u003cp\u003eWhen the product initially hit the market, the name ÒHires' Root BeerÓ caused a stir due to the current temperance movement, which strongly urged against the consumption of alcohol. However, after thorough testing it was determined that the root beer actually contained less alcohol than a loaf of bread, and soon Hires' Root Beer was promoted as \"The Temperance Drink\" and \"The Greatest Health-Giving Beverage in the World.\"  Hires also coined the slogan, \"Join Health and Cheer, Drink Hires' Root Beer.\" However, despite the incredibly insignificant amounts of alcohol in the product, the root beer ended up actually containing a carcinogen and liver damaging chemical called Safrol, which was found in sassafras oil. In 1960, the U.S. Food and Drug Administration banned the chemical. Later, the chemical could be effectively removed from the oil. \u003c\/p\u003e\n\n\u003cp\u003eIn 1960, Consolidated Foods bought the company, yet sold it a couple years later to Crush International, which was bought by Procter \u0026amp; Gamble in 1980. In 1989, it was sold to Cadbury Schweppes, which renamed its company Dr. Pepper Snapple Group. \u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eFunny Advertising Theory:\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eCharles Hires believed strongly in advertising; He said, ÒDoing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.Ó \u003c\/p\u003e\n\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image: Soda Antique Advertising\u003c\/p\u003e\u003cp\u003eLHJ4A8C92 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":7646178738236,"sku":"080904_LHJ4_470","price":43.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/LHJ4_470.jpg?v=1571713535","url":"https:\/\/www.periodpaper.com\/products\/1892-ad-hires-root-beer-family-temperance-drink-pricing-original-advertising-080904-lhj4-470","provider":"Period Paper Historic Art LLC","version":"1.0","type":"link"}