{"product_id":"1896-ad-hall-ruckel-sozodont-antiseptic-mouthwash-dental-dentifrice-toothpaste-081120-lhj4-593","title":"1896 Ad Hall Ruckel Sozodont Antiseptic Mouthwash Dental Dentifrice LHJ4","description":"This is an original 1896 black and white print ad for the Sozodont antiseptic mouthwash from Hall \u0026amp; Ruckel, New York. \n\n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 115+ year old Item is rated Near Mint \/ Very Fine. Light aging throughout. No natural defects. Some light surface rub. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Near Mint \/ Very Fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 4.5 x 6 inches; 11 x 15 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eSozodont.  \u003c\/b\u003eIn 1859, New Jersey native Roswell van Buskirk created the dentifrice Sozodont, which came in a spray bottle and could be applied to toothbrushes to achieve optimal oral hygiene. The product got its name from the Greek word sozo Òto saveÓ and dontia Òteeth.Ó  Sozodont advertising claimed to preserve the teeth, harden the gums, prevent tartar and stop tooth decay.  The company attained endorsements from reputable dentists, chemists and physicians, advocating the products effectiveness. However, later claims founded the dentifrice actually stained teeth a dark yellow and destroyed tooth enamel, attesting that the alkaline base was too strong for general everyday use. Hall \u0026amp; Ruckel of New York City and London, England took over the manufacturing of Sozodont and changed the name to Van BuskirkÕs Fragrant and Antiseptic Sozodont.\u003c\/p\u003e\u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Antique Advertising\u003c\/p\u003e\u003cp\u003eLHJ4A12C96 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33549966673,"sku":"081120_lhj4_593","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/LHJ4_593_1b965c8b-6192-49ed-9e1c-b9a5812bde65.jpg?v=1571709674","url":"https:\/\/www.periodpaper.com\/products\/1896-ad-hall-ruckel-sozodont-antiseptic-mouthwash-dental-dentifrice-toothpaste-081120-lhj4-593","provider":"Period Paper Historic Art LLC","version":"1.0","type":"link"}