{"product_id":"1913-ad-sapolio-soap-spotless-town-poem-enoch-morgan-household-chores-cleaning-101251-tlw2-014","title":"1913 Ad Sapolio Soap Spotless Town Poem Enoch Morgan Household Chores TLW2","description":"This is an original 1913 black and white print ad for Sapolio Soap, a product by Enoch Morgan's Sons Company in New York City. \n\n\u003cp\u003eCONDITION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis 98+ year old Item is rated Very Fine +++. Light aging throughout. No natural defects. No tears. No water damage. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eProduct Type:\u003c\/b\u003e Original Print Ad; Black \/ White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrade:\u003c\/b\u003e Very Fine +++\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e Approximately 4.75 x 7.25 inches; 12 x 18 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthentication:\u003c\/b\u003e Serial-Numbered Certificate of Authenticity w\/ Full Provenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtection:\u003c\/b\u003e Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eSapolio.  \u003c\/b\u003eSapolio brand soap, manufactured by Enoch Morgan's Sons Company (New York), was a market leader in cleaning products and bar soap around the turn of the century. Though it lost much of the market share in America before World War II, Sapolio was purchased by the Peruvian company Intradevco in 1997 and is now marketing several cleaning products worldwide.\u003c\/p\u003e\n\u003cp\u003e The history of Sapolio's advertising is often cited by marketing and advertising studies as being infamous for bad decision making. From 1883 to 1908 Artemas Ward led a hugely successful  advertising campaign for Sapolio. Time magazine later said that, during its peak, Sapolio was probably the most advertised product in the world. After Artemas Ward went on to other projects however, Sapolio-- confident in their position-- focused less on advertising and experienced a steep decline in market share.\u003c\/p\u003e  \u003cp\u003eCopyright 2016, Period Paper LLC\u003c\/p\u003e\u003cp\u003eKeywords specific to this image:  Vintage Advertising, Cleaning Products, Detergent\u003c\/p\u003e\u003cp\u003eTLW2A4C13 \u003c\/p\u003e","brand":"Period Paper","offers":[{"title":"Default Title","offer_id":33544007505,"sku":"101251_tlw2_014","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/8371\/products\/TLW2_014_aea4b262-dc8b-4a67-b317-cefe2b5e901a.jpg?v=1571709402","url":"https:\/\/www.periodpaper.com\/products\/1913-ad-sapolio-soap-spotless-town-poem-enoch-morgan-household-chores-cleaning-101251-tlw2-014","provider":"Period Paper Historic Art LLC","version":"1.0","type":"link"}