This is an original 1926 photogravure of an advertising poster by Ludwig Hohlwein for Hermann Scherrer, Sporting and Ladies Tailor, Munich.
Period Paper is pleased to offer a collection of original photogravures and lithographs of the poster designs of the master of German poster art --Ludwig Hohlwein (1874 - 1949). Born in Wiesbaden, Germany, Hohlwein first studied for a career in architecture but by 1906 had turned to commercial art and poster design. Today Hohlwein poster art is highly collectible and much sought after.
The Photogravure Process. A photogravure is a photographic image produced from an engraving plate--an expensive and rarely used process today. Through the transfer of etching ink from an etched copperplate to special dampened paper run through an etching press, this process creates an image that registers an extraordinary variety of tones. This unique tonal range comes from photogravure's variable depth of etch--the shadows are etched many times deeper than the highlights unlike the halftone processes that merely vary dot size. The prints produced via this process have the subtle tones of a photograph and the art quality of a lithograph, making them extraordinarily collectible items.
This 85+ year old Item is rated Near Mint. No creases. No natural defects. No surface rub. No tears. No water damage. Please note that there is printing on the reverse.
This piece was illustrated by Hohlwein, Ludwig. Artist signature in print - bottom right of image.
Ludwig Hohlwein (1874-1949) was a German posterist artist, hailing from Weisbaden. He was known for his unique avant garde poster designs, which included German government propaganda posters crafted during World War I. During World War II, Hohlwein created posters supporting the National Socialist party. He also created commercial advertising artwork for such noteworthy companies as Cadillac. However, the majority of Hohlwein's works primarily focused on wildlife, hunting, and human figures.