1955 Article Gerard Boucher Window Display Advertising Guide Advice VEN7

This is an original 1955 7 page black and white print article (four pages, three being double-sided) by Gérard Boucher, entitled "Comment et pouquoi échoue une campagne d'étalages" ("How and why a window display campaign can fail"). It offers practical advice and suggestions to small business owners about how to lure in customers with tasteful displays that are appropriate for the season and the clientele. Please be sure to view the additional images.

CONDITION

This 56+ year old Item is rated Near Mint / Very Fine. Light aging throughout. Light creasing. No natural defects. No surface rub. No tears. No water damage.

• Product Type: Original Print Article; Black / White
• Grade: Near Mint / Very Fine
• Dimensions: Approximately 9 x 11.5 inches; 23 x 29 cm
• Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
• Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Keywords specific to this image: marketing, publicity, management, help, customer, patron, businessmen

VEN7A9C55