1900 Ad Chocolate Tins Bars Van Houten Candy Cocoa Milk - ORIGINAL LHJ4

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This is a small original 1900 black and white print ad for Van Houten's chocolate. The ad writes, "It is recognized as being as superior to other chocolates as Van Houten's Cocoa is superior to other cocoas."

CONDITION

This 111+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage.

  • Product Type: Original Print Ad; Black / White
  • Grade: Very Fine +++
  • Dimensions: Approximately 2.25 x 4 inches; 6 x 10 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Van Houten's.

In 1815, Casparus van Houten opened his first chocolate factory in Amsterdam. At the time, the sweets-making process included pounding cocoa beans into a fine powder; however, due to the high fat content, the chocolate was difficult to digest.

By 1828, van Houten had discovered a method for pressing the fat from roasted cocoa beans. This hydraulic press reduced the cocoa butter content by almost half, thus, providing a digestible base that would be utilized in future companies' chocolate products.

Sometime later, van HoutenÕs son, Coenraad Johannes van Houten, invented the ÒDutch Process,Ó which consisted of adding alkaline salts to the cocoa powder in order to remove the bitter taste, as well as make the product more water-soluble. By 1850, Coenraad moved his production from the windmill plant in Leiden to a more modern factory in Weesp, Holland. Soon, he began exporting his chocolate to France, Germany and England. Sometime later, the company exported its products to the United States, which later received permission to set up its own Van Houten manufacturing factories. The main factories were located at 106 Reade Street in New York and at 45 Wabash Street in Chicago.

In 1962, the Van Houten company was purchased by W. R. Grace, and in 1971, the Weesp factories closed.

Interesting Fact:

Casparus van HoutenÕs Amsterdam windmill factory had to be turned by a body of laborers in order to generate enough power to manufacture the companyÕs sweets.

Copyright 2016, Period Paper LLC

Keywords specific to this image: Treat, Cacao, Dark, White Vintage Advertising

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