1953 Ad Pierrot Gourmand Sucette Sucker Lollipop Chain Letter Children's VEN8


This is an original 1953 two-color print ad for Pierrot-Gourmand lollipops. It had come to their attention that children were sending each other chain letters, encouraging the next addressee to send one of their lollipops to the addresses on the letter. Unbeknownst to the children, it was an genius marketing scheme.


This 58+ year old Item is rated Very Fine ++. Light aging throughout. Light creasing. No natural defects. Some light surface rub. No tears. No water damage.

  • Product Type: Original Print Ad; Two-Color
  • Grade: Very Fine ++
  • Dimensions: Approximately 9 x 11 inches; 23 x 28 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Keywords specific to this image: Vintage Advertising