1889 Ad Cerealine Flakes Breakfast Food Dish Corn Malt - ORIGINAL GROC2


This is an original 1889 black and white print ad for Cerealine Flakes. These flakes were also known as Malt Flakes, and were the first dry cereal breakfast food. They were usually made of corn grits, and originally used in the brewing industry. The company is not listed, but one of the more popular manufacturers of the product was the Cerealine Manufacturing Company of Indianapolis, Indiana.

This is one of the most rare grocery-related original advertising items we have procured. It is from a rare trade journal printed in original letterpress manner (you can feel the emboss, deboss feel to the letter printed areas of each ad). Images were woodblock prints for most and are amazing. The journal this was removed from only went to grocery owners and industry buyers. A one-of-a-kind item in this condition and size. There will likely be some bleed through on all originals from this collection as the stock was thin. Extraordinary and important historical ads.


This 122+ year old Item is rated Very Fine. Light aging throughout. Light wrinkling. No natural defects. Moderate surface rubNo tears. No water damage. Please note that there is printing on the reverse. As is typical of rare original letterpress advertising, there is likely some bleed through from the verso.

  • Product Type: Original Print Ad; Black / White
  • Grade: Very Fine
  • Dimensions: Approximately 9.25 x 3.25 inches; 23 x 8 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Keywords specific to this image: Antique Advertising, Cereal, Brewery