1898 Ad Douglas Avery McKenzie Mellins Food Baby Sled - ORIGINAL TOM3

077330_tom3_118

This is an original 1898 black and white print ad for Mellin's Food. Douglas Avery McKenzie of Greene, New York is featured in this ad as the Mellin's Food Baby. Mellin's Food Company is located in Boston, Massachusetts.

CONDITION

This 113+ year old Item is rated Near Mint / Very Fine. Light aging throughout. No creases. No natural defects. Some moderate surface rub. No tears. No water damage.

  • Product Type: Original Print Ad; Black / White
  • Grade: Near Mint / Very Fine
  • Dimensions: Approximately 6 x 8.5 inches; 15 x 22 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Mellin's Baby Food. Considering the difficulties some mothers had with breast-feeding, the fact that some infants could not properly digest fresh cowÕs milk, the time consuming burden of preparing and producing homemade baby food, as well as sanitation concerns surrounding infant mortality due to infected or sour milk, G. Mellin of London decided to join the few other companies that produced food for infants. However, unlike the others, Mellin created a food for babies and infants that needed very little preparation. MellinÕs Food was already boiled and strained and only needed a small amount of hot water and milk before it could be consumed. Theodore Metcalf & Company, located at 39 Tremont Street in Boston, Massachusetts, became the primary British and United States agents for MellinÕs Food. Between 1884 and 1906, Doliber-Goodale Company, located at 41 Central Wharf in Boston, Massachusetts, joined as an additional selling agent for MellinÕs Food.

Advertisements for MellinÕs Food marketed its product as ÒThe genuine LiebigÕs Food,Ó as Baron Justus von Liebig was the initial innovator for infant-designed food. It was in 1867, that LiebigÕs Soluble Food for Babies was introduced in Europe. Additional companies, including MellinÕs, followed suit.

Famous MellinÕs Food Baby:

Ruth Gordon Jones, an American actress and writer best known for her film roles in ÒRosemaryÕs Baby,Ó ÒEvery Which Way but LooseÓ and ÒHarold and Maude,Ó was actually discovered because of posing as a MellinÕs Food baby during her childhood.

Copyright 2016, Period Paper LLC

Keywords specific to this image: dog sled, children Antique Advertising

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