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This is an original 1918 sepia print ad for two motion picture theatres or palaces in New York City: the Rivoli at Broadway at 49th Street and the Rialto in Times Square -- both under the direction of Samuel Lionel "Roxy" Rothafel.
This 96+ year old Item is rated Very Fine +++. Light aging throughout. No creases. No surface rub. No water damage.
Period Paper is pleased to offer a collection of historic rotogravures from the last year of World War I. This global conflict, known as the Great War (and sometimes as "The war to end all wars"), was centered in Europe beginning 28 July 1914 and lasting until 11 November 1918, and ultimately involved all the worldÕs great powers and cost millions of lives.
About Rotogravure: Rotogravure is a printing method using a rotary press with intaglio cylinders which allows for very high quality halftone reproductions to be printed at high speed on inexpensive paper stock. Newspapers, beginning with The New York Times, were able to make effective use of this technology, and many published regular rotogravure pictorial sections in their publications during the early 20th century.
Keywords specific to this image: Vintage Advertising