1919 Ad New York City Rialto Rivoli Movie Theatre Silent Film S L Rothafel YNY4

238897_YNY4_033

This is an original 1919 sepia print ad for two motion picture theatres or palaces in New York City: the Rivoli at Broadway at 49th Street and the Rialto in Times Square -- both under the direction of Samuel Lionel "Roxy" Rothafel.

CONDITION

This 95+ year old Item is rated Very Fine ++. Light aging throughout. No creases. No surface rub. No water damage. There are some small tears along the right margin edge. There is printing on the verso. Please note that the white spots in the bottom margin are just reflections on the digital image -- they are NOT on the item.

  • Product Type: Original Print Ad; Sepia
  • Grade: Very Fine ++
  • Dimensions: Approximately 9.75 x 15 inches; 25 x 38 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Period Paper is pleased to offer a collection of historic rotogravures from the last year of World War I. This global conflict, known as the Great War (and sometimes as "The war to end all wars"), was centered in Europe beginning 28 July 1914 and lasting until 11 November 1918, and ultimately involved all the worldÕs great powers and cost millions of lives.

About Rotogravure: Rotogravure is a printing method using a rotary press with intaglio cylinders which allows for very high quality halftone reproductions to be printed at high speed on inexpensive paper stock. Newspapers, beginning with The New York Times, were able to make effective use of this technology, and many published regular rotogravure pictorial sections in their publications during the early 20th century.

Keywords specific to this image: Vintage Advertising

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