1933 Ad Socony Vacuum Gargoyle Lubricants Oils Atherton - ORIGINAL F2A

This is an original 1933 color print ad for the Socony-Vacuum Corporation located at 26 Broadway, New York and Gargoyle Lubricating Oils. Socony-Vacuum Corporation is a merger of Standard Oil Company of New York and Vacuum Oil Company. The paintings in the ad are by John Atherton.

CONDITION

This 78+ year old Item is rated Near Mint / Very Fine+. Light aging in margins. No creases. No natural defects. No tears. No water damage. There are some red blemishes in the top half of this image.

• Product Type: Original Print Ad; Color
• Grade: Near Mint / Very Fine+
• Dimensions: Approximately 10 x 12 inches; 25 x 30 cm
• Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
• Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Socony-Vacuum Oil.

Mathew Ewing and Hiram Bond Everest founded The Vacuum Oil Company in 1866. While distilling kerosene they accidentally discovered lubrication oil for steam engines and internal-combustion engines.

The Standard Oil Company of New York (Socony) was founded in 1911. Henry Clay Folger was the first head of the company.

Socony-Vacuum Oil was formed in 1931, when Socony and Vacuum Oil merged. Two years later Jersey Standard of Indonesia and Socony-Vacuum merged to form the Standard-Vacuum Oil Company. The company operated in 50 countries until 1962, when they were rendered obsolete.

In 1955, Socony-Vacuum was renamed the Socony Mobil Oil Company. Then, in 1963, Mobilgas was changed to simply Mobil. In 1966, Socony was dropped from the corporate name commemorating the companyÕs 100th anniversary.

In 1966, the company incorporated additives into their Regular and Premium fuels to clean carburetors and other engine parts. The refined fuels were promoted as ÒDetergent Gasolines.Ó In the mid-1980s, after automakers had changed from carburetors to fuel-injected engines, the additives featured in the Regular and Premium fuels proved to be too insignificant to actually affect injection engine clogging. However, in 1984, the company increased the detergent additives, this time with success.

Interesting Fact:

A German U-boat sank a Socony tanker during World War II. Though everyone survived, the victims were stranded adrift on lifeboats for 86 hours.

Copyright 2016, Period Paper LLC

This piece was illustrated by Atherton, John. Artist signature in print - embedded in image.

Keywords specific to this image: industrial, plant equipment, fuel, improved production Vintage Advertising

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