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1896 Ad E W Hoyt & Co. Rubifoam Liquid Dentifrice breath Fragrance Teeth LHJ4

1896 Ad E W Hoyt & Co. Rubifoam Liquid Dentifrice breath Fragrance Teeth LHJ4

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This is a stunning rare original 1896 color print ad for the Rubifoam, a liquid dentifrice from E. W. Hoyt & Company located in Lowell, Massachusetts.


This 115+ year old Item is rated Near Mint / Very Fine. Light aging throughout. Light creasing. No natural defects. No tears. No water damage.

  • Product Type: Original Print Ad; Color
  • Grade: Near Mint / Very Fine
  • Dimensions: Approximately 4.75 x 7 inches; 12 x 18 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Rubifoam, Hoyt. Rubifoam was a dentifrice produced by Eli Waite Hoyt & Company. Hoyt, an Alexandria, New York native, moved to Lowell, Massachusetts in 1838, where he worked in Mr. E. A. StanielsÕ pharmacy (historically referred to as an apothecary shop). Upon Mr. StanielsÕ death some time later, Hoyt assumed ownership of the business.

Rubifoam, a ruby-colored dentifrice, is thought to have actually been created by Freeman Ballard Shedd, who worked with Hoyt and Staniels in StanielsÕ pharmacy. After StanielsÕ death, Hoyt and Shedd became business partners. Eventually, however, Hoyt became sick a few years prior to his death in 1887, when Rubifoam initially appeared on the market; thus it is speculated that Shedd was, in truth, the primary inventor of the product.

Prior to Rubifoam, E. W. Hoyt & Company had created the ÒGermanÓ cologne, which ironically had no ties whatsoever to Germany. The cologne was popular among blackjack players and gamblers. Some say it was because HoytÕs label looked so similar to ÒHoyleÕs Playing CardsÓ and HoyleÕs rulebook titled, ÒHoyleÕs Games,Ó popular commodities among card players of the time. However, after the United States entered World War I in the fight against the Axis Powers, including Germany, Hoyt dropped the name ÒGermanÓ from his cologne line.

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