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1897 Ad Hall Ruckel Sozodont Dentifrice Dr Julius Pohle - ORIGINAL LHJ4

1897 Ad Hall Ruckel Sozodont Dentifrice Dr Julius Pohle - ORIGINAL LHJ4

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This is a small original 1897 black and white print ad for Sozodont, a dentifrice by Hall & Ruckel. This particular ad features an analytical chemist and doctor-certified claim that the product is non-hazardous.


This 114+ year old Item is rated Near Mint / Very Fine+. Light aging throughout. No creases. No natural defects. No tears. No water damage.

  • Product Type: Original Print Ad; Black / White
  • Grade: Near Mint / Very Fine+
  • Dimensions: Approximately 2.5 x 3.25 inches; 6 x 8 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Sozodont. In 1859, New Jersey native Roswell van Buskirk created the dentifrice Sozodont, which came in a spray bottle and could be applied to toothbrushes to achieve optimal oral hygiene. The product got its name from the Greek word sozo Òto saveÓ and dontia Òteeth.Ó Sozodont advertising claimed to preserve the teeth, harden the gums, prevent tartar and stop tooth decay. The company attained endorsements from reputable dentists, chemists and physicians, advocating the products effectiveness. However, later claims founded the dentifrice actually stained teeth a dark yellow and destroyed tooth enamel, attesting that the alkaline base was too strong for general everyday use. Hall & Ruckel of New York City and London, England took over the manufacturing of Sozodont and changed the name to Van BuskirkÕs Fragrant and Antiseptic Sozodont.

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Keywords specific to this image: Dental, Pricing Antique Advertising