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1898 Ad Sozodont Teeth Breath Hall Ruckel Toothpaste - ORIGINAL ADVERTISING TIN4

1898 Ad Sozodont Teeth Breath Hall Ruckel Toothpaste - ORIGINAL ADVERTISING TIN4

Regular price $43.95 USD
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This is a small original 1898 black and white print ad for Sozodont toothpaste. The product was used readily by several consumers from 1859 to the early 20th century, because it stained the teeth yellow and destroyed the enamel.


This 113+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. Please note that the black mark at the bottom of the image is not actually prominent in the actual copy. It is a glare from the camera.

  • Product Type: Original Print Ad; Black / White
  • Grade: Very Fine +++
  • Dimensions: Approximately 2.5 x 4 inches; 6 x 10 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Sozodont. In 1859, New Jersey native Roswell van Buskirk created the dentifrice Sozodont, which came in a spray bottle and could be applied to toothbrushes to achieve optimal oral hygiene. The product got its name from the Greek word sozo Òto saveÓ and dontia Òteeth.Ó Sozodont advertising claimed to preserve the teeth, harden the gums, prevent tartar and stop tooth decay. The company attained endorsements from reputable dentists, chemists and physicians, advocating the products effectiveness. However, later claims founded the dentifrice actually stained teeth a dark yellow and destroyed tooth enamel, attesting that the alkaline base was too strong for general everyday use. Hall & Ruckel of New York City and London, England took over the manufacturing of Sozodont and changed the name to Van BuskirkÕs Fragrant and Antiseptic Sozodont.

Copyright 2016, Period Paper LLC

Keywords specific to this image: Antique Advertising, Toothbrush, Tooth, Gums, Dental, Dentist, Dentistry