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1903 Ad Mellin's Baby Food Evelyn Rockel Hillsboro Ohio - ORIGINAL TOM3

1903 Ad Mellin's Baby Food Evelyn Rockel Hillsboro Ohio - ORIGINAL TOM3

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This is an original 1903 black and white print ad for Mellin's Food. The ad features an image of Evelyn Rockel of Hillsboro, Ohio. The ad writes, "This little girl, Evelyn Rockel, until she was three months old, was in a very bad condition on account of poor and improper feeding, and her parents thought she would die".


This 108+ year old Item is rated Very Fine +. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. There is light bleed through showing in this ad.

  • Product Type: Original Print Ad; Black / White
  • Grade: Very Fine +
  • Dimensions: Approximately 5.75 x 9 inches; 15 x 23 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Mellin's Baby Food. Considering the difficulties some mothers had with breast-feeding, the fact that some infants could not properly digest fresh cowÕs milk, the time consuming burden of preparing and producing homemade baby food, as well as sanitation concerns surrounding infant mortality due to infected or sour milk, G. Mellin of London decided to join the few other companies that produced food for infants. However, unlike the others, Mellin created a food for babies and infants that needed very little preparation. MellinÕs Food was already boiled and strained and only needed a small amount of hot water and milk before it could be consumed. Theodore Metcalf & Company, located at 39 Tremont Street in Boston, Massachusetts, became the primary British and United States agents for MellinÕs Food. Between 1884 and 1906, Doliber-Goodale Company, located at 41 Central Wharf in Boston, Massachusetts, joined as an additional selling agent for MellinÕs Food.

Advertisements for MellinÕs Food marketed its product as ÒThe genuine LiebigÕs Food,Ó as Baron Justus von Liebig was the initial innovator for infant-designed food. It was in 1867, that LiebigÕs Soluble Food for Babies was introduced in Europe. Additional companies, including MellinÕs, followed suit.

Famous MellinÕs Food Baby:

Ruth Gordon Jones, an American actress and writer best known for her film roles in ÒRosemaryÕs Baby,Ó ÒEvery Which Way but LooseÓ and ÒHarold and Maude,Ó was actually discovered because of posing as a MellinÕs Food baby during her childhood.

Copyright 2016, Period Paper LLC

Keywords specific to this image: Fred Rockel, Boston, Massachusetts, Infant, Formula Vintage Advertising