$21.98 USD $43.95 USD
This 108+ year old Item is rated Near Mint / Very Fine+. No aging. No creases. No natural defects. No surface rub. No tears. No water damage. Red blemishes are throughout this ad, mainly on the bottom margin.
When men left to fight in the American Civil War, women were forced to take over the farming, in addition to their already staggering housekeeping maintenance, thus leaving them with far less time for soap making. Consequently, this created a demand for manufactured soap. When the men returned from war they became accustomed to the manufactured soap and even began to prefer it.
James Pyle capitalized on this new market and invented his laundry soap ÒPyleÕs Pearline.Ó Pyle often marketed his soap with the slogan, ÒMillions use Pearline,Ó thus conjuring a popular household commodity in homes across America.
When the Procter and Gamble tycoon purchased the brand in 1914, the name was changed to ÒIvory Snow,Ó which reached its height in popularity after World War II when families used it to make fake snow to decorate their Christmas trees.
While the original use of ÒOKÓ was initiated by Stonewall Jackson, the catchiness resonated strongly with Pyle, and he began using the term on his advertising copy to signify that the material was correct.
Fake Snow Recipe:
1 box of Ivory Snow
Combine a box of Ivory Snow with boiling water, mix and whip the solution with an electric mixer. While wearing rubber gloves rub the mixture all over the Christmas tree. Let the mixture drip down the branches and add glitter for a sparkling effect. In about an hour the fake snow will be dry enough to continue decorating the tree with garland and ornaments.
Copyright 2016, Period Paper LLC
Keywords specific to this image: Vintage Advertising