1905 Ad Pillsbury-Washburn Flour Mills Vitos Wheat Food - ORIGINAL EM2

073657_EM2_325

This is an original 1905 black and white print ad for the Pillsbury-Washburn Flour Mills Company, Limited, of Minneapolis, Minnesota. This ad features their Pillsbury Vitos Meat of the Wheat Food.

CONDITION

This 106+ year old Item is rated Very Fine +. Light aging in margins. Light creasing. No natural defects. No surface rub. No tears. Light water stain - left margin.

  • Product Type: Original Print Ad; Black / White
  • Grade: Very Fine +
  • Dimensions: Approximately 6.5 x 9.5 inches; 17 x 24 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Pillsbury.

In 1869, Charles Alfred Pillsbury bought stake in a Minneapolis Flour Mill. Shortly thereafter, Pillsbury joined the Washburn Crosby Company (predecessor to General Mills) to form the Minneapolis Millers Association. In 1872, C. A. Pillsbury and Company was officially established. It is said the company was a pioneer in the industry for utilizing steel rollers for grain processing. In 1909, the company changed its name to the Pillsbury Flour Mills Company.

In 1875, the company registered its first trademark ÒPillsburyÕs BEST XXXX.Ó The XÕs were meant to represent the quality of the product, similar to todayÕs star rating. In 1883, Pillsbury became the first milling company to advertise in a trade publication: Northwestern Miller. By 1887, the company became the worldÕs largest flour mill operation. During the 1890s, Pillsbury expanded its advertising spectrum and began marketing its products in the University of MinnesotaÕs Gopher Yearbook, as well as other unique publications. It was around this time that the company began expanding its product line beyond flour.

In 1929, Pillsbury started advertising on national radio. The radio programs included a cooking show called ÒCooking Close-Ups,Ó as well as the earliest network soap opera ÒTodayÕs Children,Ó which ran from 1933 to 1937. During the 1930s, the company continued to diversify its product line to include a yellow cake mix, a pie crust mix, pancake mixes, biscuit mixes and pasta.

During World War II, Pillsbury produced dry soup mixes to U. S. Troops.

From the 1940s up until the 1980s, Pillsbury worked with McCann-Erickson advertising agency, as well as the Leo Burnett Company. The two companies brought Pillsbury back to the radio spotlight as well as introduced them to television programming with such shows as ÒGrand Central Station,Ó ÒArthur GodfreyÕs Talent Scouts,Ó ÒArthur Godfrey & His Friends,Ó ÒThe Edge of NightÓ and Art LinkletterÕs ÒHouse Party.Ó

In 1949, Pillsbury pioneered a new advertising method, sponsoring the first national cooking competition at the Waldorf-Astoria Hotel in New York City. The competition, the ÒGrand National Recipe and Baking Contest,Ó was meant to be a one-time event; however, it generated so much success that it became an annual event, and the name was eventually changed to the ÒPillsbury Bake-Off.Ó`

In 1951, Pillsbury purchased Ballard & Ballad, which owned rights to its process of refrigerating dough in cardboard tubes, a method discovered by a baker in Louisville, Kentucky in 1930. PillsburyÕs purchase of Ballard & Ballard proved extremely profitable and soon became a common Pillsbury staple.

In 1965, Pillsbury introduced their line of refrigerated crescent rolls, which was the first product to feature the Pillsbury Doughboy, also referred to as Poppin Fresh. The Leo Burnett Company was the first to create this famous trademark.

Interesting Facts:

The first night the Beatles performed on U. S. television during the Ed Sullivan Show, Pillsbury was featured as one of the showÕs chief sponsors.

Pillsbury purchased fast food chain, Burger King, in 1967, becoming the first U. S. food company to break into the restaurant business.

From the mid 1970s to the mid 1980s, Pillsbury gained much of its wealth from its acquisitions, which included Green Giant, Haagen-Dazs, Van de Kamp and TotinoÕs Finer Foods among others.

The 1984 Ghostbusters film featured the Stay Puft Marshmallow Man, a character inspired by the Pillsbury Doughboy.

Copyright 2016, Period Paper LLC

Keywords specific to this image: grain, wheatified, woman, telephone, phone, call, grocer, eat, nutrition, hearty, healthy Vintage Advertising

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