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1907 Ad Iver Johnson Safety Automatic Revolver Stocking - ORIGINAL OD1

1907 Ad Iver Johnson Safety Automatic Revolver Stocking - ORIGINAL OD1

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This is an original 1907 black and white print ad for the Iver Johnson Safety Automatic Revolver by Iver Johnson's Arms and Cycle Works located at 147 River Street, Fitchburg, Massachusetts. Other locations are 99 Chambers Street, New York City, New York; 346 Park Street, Alameda, California; 717 Market Street, San Francisco, California; Pickhuben 4, Hamburg, Germany and 17 Mincing Lane, E. C., London, England. "Hammer the Hammer Accidental Discharge Impossible"


This 104+ year old Item is rated Near Mint +. No aging. No creases. No natural defects. No surface rub. No tears. No water damage.

  • Product Type: Original Print Ad; Black & White / Grayscale
  • Grade: Near Mint +
  • Dimensions: Approximately 4.75 x 6.75 inches; 12 x 17 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Iver Johnson.

Iver Johnson's Arms and Cycle Works was founded by Iver Johnson himself, who immigrated from Norway to Massachusetts during the height of the American Civil War, when fire arms were in high demand. At the time, Johnson came to the country as an already seasoned gunsmith. The company later decided to expand its product line to include the production of bicycles and motorcycles. The motorcycles were advertised as ÒMechanical Perfection,Ó which included such advanced technologies as dual crankshafts, chain drive, nickel-alloy machined parts and a hand-operated three-speed gearbox. The 1915 Model 15-7 was one of the finest motorcycles of the time.

During the Great Depression, when most companies went out of business, Iver Johnson's company not only survived, but thrived as burglary and other crimes were on the rise in the country. Then, when the United States prepared to enter World War II, the company was, once again, further accelerated by firearm demands.

American Military Arms Corp (AMAC) purchased the company in 1993.

Interesting Facts:

Iver Johnson firearms were used in the assassination of Presidential candidate and United States Senator Robert F. Kennedy and U.S. President William McKinley.

Iver Johnson sponsored Marshall Taylor, a bicycle-racing champion during the 1900s.

There is an Iver Johnson bicycle displayed at the Smithsonian InstitutionÕs National Museum of American History.

Copyright 2016, Period Paper LLC

Keywords specific to this image: Christmas gift, gun, firearm, hammerless revolver Vintage Advertising