1910 Ad Dainty People Desserts Knox Sparkling Gelatine - ORIGINAL MX5
This 101+ year old Item is rated Very Fine ++. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage. There is bleed through showing in this ad.
- Product Type: Original Print Ad; Black / White
- Grade: Very Fine ++
- Dimensions: Approximately 4.75 x 4 inches; 12 x 10 cm
- Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
- Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)
In 1896, Charles Briggs Knox and wife Rose Knox established a gelatin business, The Charles B. Knox Gelatin Company, which was located at 40 Knox Avenue in Johnstown, New York. Charles came up with the business idea after watching his wife make homemade gelatin in their kitchen. Charles made Rose his business partner and even allocated her a weekly allowance (unheard of at the time) to which she could spend however she chose. The allowance gave Rose a strong business and money sense, which became particularly critical when she took over the business upon her husbandÕs death in 1908.
Rose promoted the gelatin business by creating recipe books. The literature proved to be a huge success, and over a million of them were distributed annually.
Once Rose took over the gelatin business, she initiated a variety of changes, including banning the companyÕs separate sex entryways, requesting her husbandÕs top executive resign after he was overheard saying he would not work for a woman, as well as implementing a five-day work week and allotting her employees two weeks of paid vacation, a practice still foreign to most companies.
Rose Knox was the first businesswoman in New York, was deemed the countryÕs Òmost successful business womanÓ in 1918, and became the first woman on the American Grocery Manufacturers AssociationÕs Board of Directors in 1929. Rose was also voted the woman who contributed the most to American Business by the New York State Federation of Business and Professional Women in 1937. Additionally, as recent as 2007, Rose was honored as a New York State Woman of Distinction during the celebrated WomenÕs Month.
It was common practice for synchronized swimmers to keep their hair in place by applying gelatin to it, as the sticky substance would not dissolve in the pool water. Knox Gelatin was usually the brand chosen by the swimmers, thus the term ÒknoxingÓ was coined.
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