1911 Ad Armour Beef Extract Soup Tin Chicago William Rogers W. K. Hurley GH4

105691_GH4_272

This is an original 1911 black and white print ad for Armour's Extract of Beef, a product by Armour and Company in Chicago. This ad features testimonies from Mrs. H. C. F. of Seattle, Washington and Mrs. W. K. Hurley of Texas. This ad also includes appreciation gifts from William Rogers and Sons,' which include a variety of household products that have the Armour Lily Pattern imprinted on them, as well as the customer's initials.

CONDITION

This 100+ year old Item is rated Very Fine ++. Light aging throughout. Light creasing. No natural defects. Some light surface rub. No tears. No water damage.

  • Product Type: Original Print Ad; Black / White
  • Grade: Very Fine ++
  • Dimensions: Approximately 6 x 8.75 inches; 15 x 22 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Armour.

Philip Danforth Armour and his brother Herman founded Armour and Company in Chicago in 1867. This American slaughterhouse and meatpacking company produced shelf-stable meat products, refrigerated meat products as well as meat bi-products. The company was the first to manufacture canned meat, as well as utilize assembly-line production. Some time later, the Chicago-based company became the worldÕs largest chemical manufacturers and food processors.

Armour was the first company to actually utilize the bi-product waste produced by its slaughterhouse for resale, by manufacturing such products as fertilizer, buttons, glue, oleomargarine, soap, oil, hairbrushes, pepsin, fertilizer and drugs, though with no government, health inspection or food regulating industry to govern or supervise. Relative to its bi-product production of many household items (save for the canned meat), the company soon generated the slogan, ÒEverything but the squeal.Ó

Around 1840, German chemist Baron Justus von Liebig invented concentrated meat extracts in the hopes of providing an inexpensive and nutritious alternative to those who could not afford a decent meal. Following suit sometime later, Armour and Company produced one of its most popular products, ArmourÕs Extract of Beef, which was generally used in making soups or broths. By 1880, Armour and Company played a huge role in making Chicago the center of the American meatpacking industry.

In 1948, Armour invented the deodorizing Dial soap, which contained an active ingredient of the germicide AT-7. The use of this particular agent reduced the amount of bacteria on skin, thus limiting a personÕs body odor. The name ÒDialÓ was given to the product due to its around the clock (or dial) 24-hour protection. A pioneer in advertising tactics, Armour ran a scented ink advertisement for Dial soap in the Chicago Tribune.

After World War II, Armour and CompanyÕs meatpacking industry began to decline, and in 1959, it ceased operations at its Chicago slaughterhouse; however, the companyÕs assets have since been exchanged, divided, and reassembled through a variety of businesses.

Armour Poisons Thousands of United States Soldiers:

In 1898, during the Spanish-American War, 500,000 pounds of ArmourÕs beef was sold to the United States Army. Approximately two months later an inspector found 751 cases of rotten meat, thus explaining the food poisoning of thousands of soldiers.

Copyright 2016, Period Paper LLC

Keywords specific to this image: Vintage Advertising, Pricing

GH4A3C11