1911 Ad Mellin's Baby Food Malcolm L. Gerald O. Shepard - ORIGINAL OLD3


This is an original 1911 black and white ad for Mellin's Baby Food from Mellin's Food Co., Boston. The ad has a charming illustration of two brothers--Malcolm L. Shepard and Gerald O. Shepard, sons of Mrs. Roy M. Shepard, Goodland, Indiana.


This 100+ year old Item is rated Very Fine +++. No aging. No creases. No tears. No water damage.

  • Product Type: Original Print Ad; Grayscale
  • Grade: Very Fine +++
  • Dimensions: Approximately 4 x 6 inches; 10 x 15 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Mellin's Baby Food. Considering the difficulties some mothers had with breast-feeding, the fact that some infants could not properly digest fresh cowÕs milk, the time consuming burden of preparing and producing homemade baby food, as well as sanitation concerns surrounding infant mortality due to infected or sour milk, G. Mellin of London decided to join the few other companies that produced food for infants. However, unlike the others, Mellin created a food for babies and infants that needed very little preparation. MellinÕs Food was already boiled and strained and only needed a small amount of hot water and milk before it could be consumed. Theodore Metcalf & Company, located at 39 Tremont Street in Boston, Massachusetts, became the primary British and United States agents for MellinÕs Food. Between 1884 and 1906, Doliber-Goodale Company, located at 41 Central Wharf in Boston, Massachusetts, joined as an additional selling agent for MellinÕs Food.

Advertisements for MellinÕs Food marketed its product as ÒThe genuine LiebigÕs Food,Ó as Baron Justus von Liebig was the initial innovator for infant-designed food. It was in 1867, that LiebigÕs Soluble Food for Babies was introduced in Europe. Additional companies, including MellinÕs, followed suit.

Famous MellinÕs Food Baby:

Ruth Gordon Jones, an American actress and writer best known for her film roles in ÒRosemaryÕs Baby,Ó ÒEvery Which Way but LooseÓ and ÒHarold and Maude,Ó was actually discovered because of posing as a MellinÕs Food baby during her childhood.

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Keywords specific to this image: Vintage Advertising