1917 Ad Fairy Soap Fairbank Gold Dust Procter Gamble - ORIGINAL ADVERTISING SEP4
This 94+ year old Item is rated Very Fine +++. Light wrinkling. - center. No natural defects. Light surface rub - center. No tears.
- Product Type: Original Print Ad; Color
- Grade: Very Fine +++
- Dimensions: Approximately 11 x 14 inches; 28 x 36 cm
- Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
- Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)
Gold Dust, Fairbank.
Gold Dust Washing Powder, a product of the N. K. Fairbank Company, was founded by Nathaniel Kellogg ÒN. K.Ó Fairbank. Fairbank, a native of Sodus, New York, moved to Chicago after the Civil War where he began importing cottonseed oil and manufacturing soaps.
After American chemist James Boyce refined the ability to isolate and remove hydrogenated oils from plants, mainly cottonseed, for use in non-toxic soap, he became the Supervising Chemist for the Fairbank Company. Together, the Fairbank Company and Boyce collaborated to create the Gold Dust Washing Powder formula, which was first introduced around 1889. Prior to this product, laundry was done with a bar of soap and a washboard.
In 1897, French chemist Paul Sabatier, in partnership with Procter & Gamble, used the prior discoveries of Boyce to manufacture such products as Crisco shortening and Oleomargarine. In 1912, SabatierÕs work resulted in receiving the Nobel Prize in Chemistry.
The N. K. Fairbank Company had factories and offices in Chicago, St. Louis, Montreal, Louisiana, United Kingdom and Germany.
Goldie and Dustie, Gold Dust Twins Marketing:
In 1892, an artist for the Chicago Daily Graphic, E. W. Kemble, created the Fairbank CompanyÕs Gold Dust trademark, a pair of African American twin children named ÒDustieÓ and ÒGoldie.Ó By 1900, the little amount of personality and individuality the twins were originally given was removed and replaced with cartoon asexual, bald African American twins, re-named ÒGoldÓ and ÒDust.Ó ÒLet the Twins Do Your WorkÓ was a popular (though racist) slogan often coupled with the trademark.
Airing nationally in 1929, Harvey Hindemeyer and Early Tuckerman played the parts of ÒGoldieÓ and ÒDustieÓ in the ÒGold Dust TwinsÓ radio program, which was sponsored by the Lever Brothers of Cambridge, Massachusetts and, of course, Gold Dust Washing Powder.
Gold Dust Washing Powder and Gold Dust Scouring Soap were two of the Fairbank CompanyÕs best-known products. The spike in popular demand due to low price initially sparked in the Midwest; however, brand recognition spread, and the Gold Dust brand soon became one of the most mass marketed products in the United States. The Gold Dust brand was a popular household item for the next sixty years until fierce competition, such as Proctor & Gamble became a nearly undefeatable opponent in the market.
Copyright 2016, Period Paper LLC
Keywords specific to this image: Chicago, Gold Dust Washing Powder, Meat Packing, Procter and Gamble, Streeterville, N.K. Fairbank, Washing, Hygiene, Beauty, Health, St Louis, Montreal Vintage Advertising