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This is an original 1931 black and white print ad for the Hexi-Super-Cane fishing rods and lures that were made and sold by the Horrocks-Ibbotson Company of Wilson Street, Utica, New York (NY).
This 81+ year old Item is rated Very Fine ++. Light aging throughout. Small crease - bottom. There is light bleedthrough on this piece from the verso. Some light surface rub.
Spend some time in the great outdoors with this wild collection of Hunting and Fishing magazine covers and ads from the 1930s, '40s, and '50s that Period Paper is proud to present! Gear up for some fly fishing with vintages bait & tackle ads. Or set your sights on the vintage hunting and gun ads from firearm manufacturers such as Winchester, Marlin, Colt, and Browning. And learn the importance of shot placement during bear hunting with an illustrated quiz from expert hunter Bert Popowski! To continue browsing this collection through field & stream, simply click on the link provided below the condition paragraph. Enjoy!
Keywords specific to this image: Vintage Advertising, Sporting Goods, Outdoorsman, Fisherman