This is an original 1934 black and white print ad for the River-Runt-Spook fishing lure that was made and sold by James Heddon's Sons of Dowagiac, Michigan (MI).
This 78+ year old Item is rated Very Fine +. Light aging throughout. Light creasing. There is light bleedthrough on this piece from the verso.
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Keywords specific to this image: Vintage Advertising, Sporting Goods, Fisherman