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This is an original 1934 black and white print ad for the River-Runt-Spook fishing lure that was made and sold by James Heddon's Sons of Dowagiac, Michigan (MI).
This 78+ year old Item is rated Very Fine +. Light aging throughout. Light creasing. There is light bleedthrough on this piece from the verso.
Attention sportsmen! Period Paper is proud to present a collection of covers and ads from Sports Afield magazine that are sure to appeal to avid hunters and fishermen alike! To take the bait and continue browsing, simply click the link provided below the condition paragraph and enjoy becoming hooked - line and sinker!
Keywords specific to this image: Vintage Advertising, Sporting Goods, Fisherman