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1937 Ad Frank H. Lee Water-Bloc Hats Cascade J. Flagg - ORIGINAL ESQ3

1937 Ad Frank H. Lee Water-Bloc Hats Cascade J. Flagg - ORIGINAL ESQ3

Regular price $46.95 USD
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This is a rare original 1937 color print ad for the Frank H. Lee Company, located at 358 Fifth Avenue in New York. This ad showcases the company's new Water-Bloc hats, including The Cascade, The Pants Pocket and The Guards. This particular ad features artwork by James Montgomery Flagg of a woman speaking to her husband on the telephone.


This 74+ year old Item is rated Near Mint / Very Fine. Light aging throughout. No natural defects. No surface rub. No tears. No water damage.

  • Product Type: Original Print Ad; Color
  • Grade: Near Mint / Very Fine
  • Dimensions: Approximately 9.75 x 13.5 inches; 25 x 34 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

This piece was illustrated by Flagg, James Montgomery. Artist signature in print - embedded in image.

James Montgomery Flagg

James Montgomery Flagg (1877-1960) is perhaps best known for his iconic World War I recruitment poster, which featured a very serious Uncle Sam and the caption "I want YOU for U.S. army." Due to the costs of hiring a model, he ended up using his own face (with added age and goatee) for Uncle Sam. Beginning his career at the age of 12 when his work was featured in magazines such as LIFE, Flagg used his passion for art and comedy to create countless cartoons and illustrations which appeared in books, newspapers and advertising all over America.

Keywords specific to this image: Fashion, Accessories Vintage Advertising

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