1937 Ad Heinz 57 Canned Tomato Juice Can Cannery Tins - ORIGINAL FTT9

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This is an original 1937 Great Depression Era black and white print ad for Heinz 57 Tomato Juice.

CONDITION

This 74+ year old Item is rated Near Mint / Very Fine+. Light aging in margins. No creases. No natural defects. No surface rub. No tears. No water damage.

  • Product Type: Original Print Ad; Black / White
  • Grade: Near Mint / Very Fine+
  • Dimensions: Approximately 10.5 x 14 inches; 27 x 36 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Heinz Mr. Aristocrat Tomato Man.

Detroit Advertising Agency, Maxon Inc., which later came to be the Gillette Agency, created the Heinz Aristocrat Tomato Man and coupled it with the slogan, ÒRemember, Heinz is the thick rich one.Ó

The trademark was first introduced to the public in the mid-1930s, promoting Heinz Tomato Juice. The tomato man initially wore a top hat and monocle; however, his attire varied thereafter to include a cowboy, farmer and Scotsman.

Interesting Fact:

In 1987, the H. J. Heinz Company produced a line of Mr. Aristocrat clocks. These novelty clocks have become an extremely popular collectors item. When the alarm sounds the clock says, ÒItÕs time to get up, get up right away! Wait any longer and itÕs ketchup all day!"

Copyright 2016, Period Paper LLC

Keywords specific to this image: Tomato Picking, Tomato Bushels, Heinz Aristocrat, Vegetables, Tomato Harvest, Tomato Harvesting, Heinz Products Vintage Advertising

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