1938 Ad Park & Tilford Import Corp Vat 69 Scotch Whisky - ORIGINAL ESQ1

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This is an original 1938 black and white print ad for the Vat 69 Scotch Whiskies from Park & Tilford Import Corporation, New York.

CONDITION

This 73+ year old Item is rated Very Fine +++. Light aging throughout. No creases. No natural defects. Some light surface rub. No tears. No water damage. There is some bleed through visible on this ad.

  • Product Type: Original Print Ad; Black / White
  • Grade: Very Fine +++
  • Dimensions: Approximately 4.25 x 12 inches; 11 x 30 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

VAT 69.

William Sanderson produced the scotch blended whiskey Vat 69. He prepared one hundred casks of blended whiskey for a panel of experts to taste and determine the best one. Vat 69 held the best batch, hence the name. Sometime later, Usher and Bell founded a company with Sanderson called the North British Distiller, which still exists today.

Famous Vat 69 Drinkers and References:

Ernest Shackleton brought along bottles of Vat 69 on his Imperial Trans-Antarctic Expedition for medicinal and celebratory purposes. Lewis Nixon, from the book and mini-series Band of Brothers, claimed his favorite liquor was Vat 69. In James Hadley ChaseÕs pulp fiction novels, Vat 69 is often the protagonistÕs drink of choice. In the 1946 film ItÕs a Wonderful Life a bottle of Vat 69 is visible on the shelf at MartiniÕs Bar. The famous whiskey was also mentioned in Stephen KingÕs 1977 novel The Shinning: ÒHe had begun to think of his morning-after thumpers as Excedrin Headache Number Vat 69.Ó

Copyright 2016, Period Paper LLC

Keywords specific to this image: alcohol, liquor, alcoholic beverages Vintage Advertising

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