This is an original 1944 halftone print of various advertisements for margarine. The caption writes, "These faces asked forgiveness for margarine's liaison with the 'coconut cow.'" Before World War I, margarine was mostly comprised of animal fats-- oleo and lard. During World War I, the scarcity of ingredients lead researchers to find a different recipe; coconut oil was imported and introduced into the spread, and was politically hazardous for the industry. After 1932, margarine makers began to incorporate domestic oils into their spreads, including cottonseed and later soybean.
This 67+ year old Item is rated Near Mint / Very Fine+. Light aging throughout. No creases. No natural defects. No surface rub. No tears. No water damage. Please note there is printing on the reverse.
Product Type: Original Halftone Print; Black / White
Grade: Near Mint / Very Fine+
Dimensions: Approximately 9.5 x 4.25 inches; 24 x 11 cm
Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)
Keywords specific to this image: oleomargarine, butter, margaric acid, fat