1953 Lithograph Bertram Goodman Willys Overland Jeepster 239 West 66th St AEFA1

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This is an original 1953 monochrome lithograph by American artist Bertram Goodman which was intended to promote Willys Overland Distributors Inc., which was located at 239 West 66th Street in New York City. The company specialized in the production of both military and civilian Jeeps, and during the 1910s it was the second-largest automobile producer in the United States after, of course, the Ford Motor Company. Looking at this incredible high-fashion image, one cannot help but think, "Why hello, 'Lady Gaga.'"

CONDITION

This 58+ year old Item is rated Very Fine +++. Light aging in margins. No creases. No natural defects. Light surface rub - bottom right corner. No tears. No water damage.

  • Product Type: Original Lithograph; Monochrome
  • Grade: Very Fine +++
  • Dimensions: Approximately 8.5 x 12 inches; 22 x 30 cm
  • Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
  • Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

This is a limited edition original lithograph, #1498 out of 2,000. Only the portfolio was numbered, not the individual lithograph's within it. This is not a lithograph "after" the artist. This lithograph was created by the original artist on the lithograph plate, and is, therefore, a true original lithograph. The artists used either litho crayon, ink, or tusche when creating their art works on the plates.

Period Paper has obtained an extraordinary, ultra-rare collection of original lithographs by some of the premier artists of the 1950's. These lithographs were produced for an annual art event in the 1950's for local businesses and major corporations largely based in New York. Historically important for corporate archivists, these are extremely rare to locate and are virtually unseen individually. The original lithographs were produced in only one limited edition, and included just 2,000. These lithographs are perhaps the most unique, rare, important advertising collectibles that exist for businesses and corporations.

This piece was illustrated by Goodman, Bertram. Artist signature in print - bottom right of image.

Bertram Goodman

Bertram Goodman (1904-1988) was a native of New York City, where he received his formal art education at the Art Students League of New York. He is most recognized for his cityscapes, murals, genre, sports and figure subjects. GoodmanÕs works have been exhibited at the American Water Color Society, the Brooklyn Museum, the International Carnegie Institute, the Whitney Museum of Art, the Art Institute of Chicago, the Museum of Modern Art in New York, the Pennsylvania Academy of the Fine Arts and more. He was also a member of the WPA Federal Arts Project, the Brooklyn Society of Artists and the American Water Color Society.

Keywords specific to this image: Outrageous Fashion, Hat Fashion, Artists Equity Association, Fashion, Modern Art, Contemporary Art

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